Social Marketing that Means Business

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Social-Media-Mistakes
With Halloween around the corner and all the scare factors that come along with it flooding the month of October I was seeing social media inspiration everywhere…but not in a good way. While it doesn’t seem like an obvious connection, some of the things that scare me about horror movies also happen to be common mistakes in social media. There are three common problems in small business social media marketing that can be solved by knowing your audience. Before moving into the busy holiday season, make sure y [...]
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Organize-Social-Time
Organizing your social media management initiatives may often feel overwhelming, whether you’re a small-to-medium business or large brand. As if there aren’t enough social channels to use as part of your marketing plan, you also have to balance sourcing and posting the right content for your audience and find the time to do this—all while running your business. Headache. Most business owners start using social media and eventually let it fade into the background because they can’t find the time to properly [...]
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Auotmate-Editorial-Calendar
With all that needs to be done throughout a work day, blog articles can often be left for later or quickly forgotten. One way I have conquered this “save for later to it be done in haste” pattern is by easily automating my editorial calendar to sync with my actual calendar. Previously I’ve shared how to manage your blog content through an editorial calendar, but you can take things a step further with automation through Zapier. But, what seemed like a simple add-on actually took me a good chunk of time to mak [...]
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Editorial-Calendar
If you are a local marketing agency, content marketing should be a key piece of your service offering to enhance the value you deliver to clients, improve revenue and retention. Content marketing is a cost effective way to build an audience by providing helpful articles and information time and time again. Content marketing establishes you and your client as an expert in your field and a vital resource while building customer loyalty and brand awareness. As the Content Manager at MarketMeSuite, I understand the dif [...]
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Whats-a-gif
Whether you want to pronounce it “jif” (like the peanut butter) or “gif”(like ‘gift’ without the ‘t’) doesn’t really matter, but what exactly is it? And why would you want to use it? And where should you use it? What is it? A GIF (Graphics Interchange Format) in its most basic sense is a way of formatting image files, but it is more commonly thought of as a short clip of moving images (an animated GIF). Instead of having a single image or a video, an animated GIF can fill that area in between. Oft [...]
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Facebook-Marketing-Webinar
Facebook is the largest social network and with that social status comes a lot of people that your business could be connecting with. With 46% of online users counting on social media to help them decide on a purchase, you’ll want to make sure you’re a part of that decision process. It’s important for your business to have a Facebook Page but you may not know what to post, how to reach customers through it, how to optimize your marketing spend on ads – or even set it up! This Thursday, October 16th at 3 [...]
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Boost-Instagram-Following
Since MarketMeSuite added Instagram to its social media management and marketing platform, we’ve seen a large number of our customers create Instagram accounts and start posting photos.  Our customers, like many Instagram users, have been disappointed in the number of likes and comments on their photos, the issue being from a low following. They’ve asked us how they can get more engagement. Most businesses just getting started naturally have a small Instagram following.  Here are three creative ways to boost [...]
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Character-Limit
One character over? It happens a lot on Twitter and it’s probably one of the most frustrating things about this interactive social media network. But have you ever wondered why there’s actually a limit? Knowing the method behind this 140 character madness might help you feel a little better about your struggle to eliminate words and using abbreviations you never knew existed before. Why is there a limit? Before Twitter was born, people used to have conversations on telephones (shocking… I know) which then [...]
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Screen Shot 2014-09-08 at 2.32.27 PM
If you’re a small business just getting into content and social media marketing, then it’s crucial you understand how the two are tied together. Social media activity is an important indicator used by search engines to determine how relevant your content and website are – thus helping to establish how high your website appears in the search rankings. What are ‘social signals’? Social signals are any mentions of your company and your content by others through any social media platform; primarily Facebo [...]
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Setting-Up-Your-MarketMeSuite-Account-Blue
Thinking about using a social media management tool, but not sure where to start? We’ve got you covered, go from zero to social marketing hero in just 9 steps with MarketMeSuite using the infographic below! Begin by signing up for your free 60-day trial and soon you’ll be wondering why everything else just doesn’t seem as easy as social anymore. For a deeper look into MarketMeSuite’s most powerful and popular features check out The Complete Guide to Getting Started on MarketMeSuite. And don& [...]
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