Social Marketing that Means Business

Relationship-with-Fan-or-Follower
Note: This article was originally a guest post published on Constant Contact’s Blog. You’re getting fans and followers on social media. Great! What happens next? How do you take the relationship to the next level? As Community Manager at MarketMeSuite, my job is all about building and strengthening relationships with our customers. Here are my top 3 tips on how to build a relationship with a fan or follower beyond the “Like.” Do your homework To build a true, lasting connection with your fans, they need t [...]
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Facebook-Marketing
Currently, 57% of American adults use Facebook, making the platform an ideal marketplace for you to reach new customers.  Facebook for Business is a free Page app that enables local businesses to efficiently market to current and potential customers across all platforms, or as Facebook says, “Meet the people who’ll love your business.” The nine million (and counting) fans of Facebook for Business must be on to something and this post will guide you through the basics of getting your business up [...]
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Master-LinkedIn-Marketing-Strategy
LinkedIn is one of the oldest social media networks (launched in 2003) and it is still going strong — two new professionals sign-up every second. Consider these stats: 40% of LinkedIn users log in every day LinkedIn referrals account for 2/3 of all social media traffic to business websites Is your business one of the three million companies actively using LinkedIn?  Businesses of all shapes and sizes have gotten results from adding LinkedIn to their marketing mix.  Whether those results are increased market [...]
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Social-Holiday-Marketing
Holiday Shopping Facts: Two-third of shoppers use social media sites, such as Facebook, Twitter, and Pinterest, to find the perfect gift. $804: the average amount spent by each shopper during the holiday season. 20%: of U.S. retail industry sales are during the holiday season. The takeaway? Don’t risk missing out on sales because you didn’t incorporate social media into your holiday marketing strategy!  Thanksgiving is right around the corner, and shoppers and businesses alike are eagerly anticipa [...]
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Social-Reputation-management
Positive word of mouth is one of the most effective ways that small businesses find new customers. On the other hand, one negative review can have the opposite effect and give your business a bad reputation. With 88% of people reporting that they trust online reviews as much as recommendations from friends, combined with the amplification of word of mouth online, one negative comment has the potential to be seen by thousands of potential customers. However, there is no need to feel helpless about your brand̵ [...]
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Secrets-of-Successful-Email-Campaigns
Email marketing is one of the most powerful tools for local businesses to turn first-time customers into lifelong customers. At MarketMeSuite we understand the importance of email in social media marketing considering there are 300% more email addresses than Facebook users. For every dollar invested in email marketing an average of $40 is returned and with people spending 27% of total internet time on social media, combining the two marketing techniques creates a natural synergy between customer communication. Em [...]
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Online-Review-Basics-for-SMBs
Word-of-mouth has always been a great marketing tactic for small businesses, but just as much of the world has gone digital, so has word-of-mouth. What was once shared over dinner with friends is now shared on sites like Yelp or Facebook instead so that almost anyone with an internet connection can see. 88% of people say they trust online reviews as much as recommendations from friends, making digital word-of-mouth not only incredibly important for small businesses, but potentially devastating. But the plus side to [...]
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Social-image-size-FI
Images not only help your audience identify and connect with who you are and what you do, but they grab attention in a way text just can’t.  If  a picture is worth a thousand words, on social media images receive over 5x the amount of engagement on social compared to text. So why not make sure every image you display is perfect? Here is a quick guide to optimize social images for each network so that your expert, professional looking profiles can inspire the engagement they deserve! [...]
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Micro-content-FI
Content marketing is the go-to strategy for online marketing these days and creating quality content is just the start. Without sharing that content and keeping in touch with your audience your quality content could be going to waste. That’s where micro-content comes in. What is micro-content? Micro-content is small content, usually optimized for social media. It is social posts on Facebook or Twitter, a short clip of a video on Instagram or Vine or a story on SnapChat. If it is on a social network, not a blog or [...]
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Mailchimp-email
Although content, social media and mobile marketing are all the hype right now, the first step to marketing success–especially for small businesses– is still good, old-fashioned email marketing. Did you know that email marketing returns $38 for every $1 spent on average? Wow! With 91% of consumers checking their email daily it only makes sense that email is the #1 marketing tactic for small businesses. But here at MarketMeSuite we know that 27% of the total U.S. internet time is spent on social network [...]
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