Social Marketing that Means Business

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Social-Holiday-Marketing
Holiday Shopping Facts: Two-third of shoppers use social media sites, such as Facebook, Twitter, and Pinterest, to find the perfect gift. $804: the average amount spent by each shopper during the holiday season. 20%: of U.S. retail industry sales are during the holiday season. The takeaway? Don’t risk missing out on sales because you didn’t incorporate social media into your holiday marketing strategy!  Thanksgiving is right around the corner, and shoppers and businesses alike are eagerly anticipa [...]
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Social-Reputation-management
Positive word of mouth is one of the most effective ways that small businesses find new customers. On the other hand, one negative review can have the opposite effect and give your business a bad reputation. With 88% of people reporting that they trust online reviews as much as recommendations from friends, combined with the amplification of word of mouth online, one negative comment has the potential to be seen by thousands of potential customers. However, there is no need to feel helpless about your brand̵ [...]
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Secrets-of-Successful-Email-Campaigns
Email marketing is one of the most powerful tools for local businesses to turn first-time customers into lifelong customers. At MarketMeSuite we understand the importance of email in social media marketing considering there are 300% more email addresses than Facebook users. For every dollar invested in email marketing an average of $40 is returned and with people spending 27% of total internet time on social media, combining the two marketing techniques creates a natural synergy between customer communication. Em [...]
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Online-Review-Basics-for-SMBs
Word-of-mouth has always been a great marketing tactic for small businesses, but just as much of the world has gone digital, so has word-of-mouth. What was once shared over dinner with friends is now shared on sites like Yelp or Facebook instead so that almost anyone with an internet connection can see. 88% of people say they trust online reviews as much as recommendations from friends, making digital word-of-mouth not only incredibly important for small businesses, but potentially devastating. But the plus side to [...]
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Social-image-size-FI
Images not only help your audience identify and connect with who you are and what you do, but they grab attention in a way text just can’t.  If  a picture is worth a thousand words, on social media images receive over 5x the amount of engagement on social compared to text. So why not make sure every image you display is perfect? Here is a quick guide to optimize social images for each network so that your expert, professional looking profiles can inspire the engagement they deserve! [...]
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Micro-content-FI
Content marketing is the go-to strategy for online marketing these days and creating quality content is just the start. Without sharing that content and keeping in touch with your audience your quality content could be going to waste. That’s where micro-content comes in. What is micro-content? Micro-content is small content, usually optimized for social media. It is social posts on Facebook or Twitter, a short clip of a video on Instagram or Vine or a story on SnapChat. If it is on a social network, not a blog or [...]
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Mailchimp-email
Although content, social media and mobile marketing are all the hype right now, the first step to marketing success–especially for small businesses– is still good, old-fashioned email marketing. Did you know that email marketing returns $38 for every $1 spent on average? Wow! With 91% of consumers checking their email daily it only makes sense that email is the #1 marketing tactic for small businesses. But here at MarketMeSuite we know that 27% of the total U.S. internet time is spent on social network [...]
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Holiday-Marketing
For many small businesses, the holiday season is the make or break event of the year. Last year, 52% of small businesses reported that new customers attained in the holiday became repeat, loyal customers. With an influx of people searching for places to shop, eat and spend their time this holiday season, more people than ever will be searching for local businesses online.  Make sure you catch their attention and inspire existing customers to come back! This Thursday, November 6th at 3:00PM ET, join our partners Lo [...]
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Social-Media-Mistakes
With Halloween around the corner and all the scare factors that come along with it flooding the month of October I was seeing social media inspiration everywhere…but not in a good way. While it doesn’t seem like an obvious connection, some of the things that scare me about horror movies also happen to be common mistakes in social media. There are three common problems in small business social media marketing that can be solved by knowing your audience. Before moving into the busy holiday season, make sure y [...]
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Organize-Social-Time
Organizing your social media management initiatives may often feel overwhelming, whether you’re a small-to-medium business or large brand. As if there aren’t enough social channels to use as part of your marketing plan, you also have to balance sourcing and posting the right content for your audience and find the time to do this—all while running your business. Headache. Most business owners start using social media and eventually let it fade into the background because they can’t find the time to properly [...]
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