Social Marketing that Means Business

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When Friday rolls around, I always think to myself: Where did the week go? I’m sure I’m not the only one who thinks this. When you get caught up with your workload, time seems to just fly by. One of the things I always try to stay up-to-date with is the latest and greatest in social media news. What were some of the new features launched on my favorite networks? How will they impact me moving ahead?  With our new Follow-up Fridays, we’ll fill you in on what happened throughout the week on the ma [...]
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With a new update to user profiles on Twitter, Facebook didn’t take long to make some changes to their own network. But instead of focusing on personal profiles, they went ahead and improved their News Feed. The improvements revolve around reducing updates that are spammy and providing content to audiences that are looking for it. Facebook looked at three categories of News Feed spam: 1. Like-baiting When you’re scrolling down your News Feed, ever notice some updates from Business Pages asking you to li [...]
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You’ve heard the name, probably know some of the jargon, maybe even have an account, but what do you really know about Instagram? One of the fastest growing social media platforms, Instagram is becoming a necessity for your small business to showcase itself through a network that is solely based on visuals. Why should small businesses join Instagram? Show people the ins and outs of the company from a personal level Ability to reach a wider audience that may not be on your other social profiles Create interactive [...]
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Twitter announced today that they are rolling out a new profile design to users. The design is meant to give your Twitter account more of a visual appeal that looks similar to Facebook’s Timeline. Here are some questions you may be asking about the profile update: What’s different with my profile? There are a number of updates with the profile change, including: A larger profile photo (400×400 pixels) A header image (like a Cover Photo, 1500×500 pixels) The “Who to Follow” and R [...]
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Find New Twitter Followers
You’re a business trying to get more followers on Twitter to connect, engage, and hopefully turn into a customer. Just one problem: Twitter has over 243 million active unique users. You can’t and shouldn’t try to reach all of them. Focus your strategy to find targeted Twitter followers, ones that are already interested in your product or service. By doing this you can save time, money, and provide a useful addition to your business with Twitter. The next four questions will prompt you to take a closer look in [...]
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You’ve been tweeting, @mentioning, hashtagging and favoriting. Pretty much doing all the Twitter fundamentals. There’s one problem though. You aren’t seeing the engagement you had hoped for with the tweets you’re sending out. This happens more often than not. The reason, in large part, is due to the content of your tweets not standing out among the rest. Coming up with content is the hardest part of social media. One of the major reasons you’re even online is to create compelling content to engage with fa [...]
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Note: This article was originally a guest post published on Constant Contact’s Blog. Staying consistent on social and sharing valuable content can really help build up your fans and followers, as well as increase your small business’s brand recognition. But how do you know if the content you’re sending out is reaching the right audience? Well, it’s all about location, location, location! What is Geo-targeting? Geo-targeting has jumped out as one of the go-to tools that helps you target a specific audie [...]
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Creating a Promoted Account Campaign on Twitter
Have you hopped on Twitter and optimized an account for your business? If the answer is yes, then you’ve probably been tweeting up a storm and amassed a ton of followers, right? The answer to that question, most likely, is no. And that’s okay! Finding your target audience and building up a base of followers is a work in progress. Do you know what can help though? Twitter Advertising! Our Getting Started Series this week turns to advertising on the trendiest network there is: Twitter. Here is a step by step guid [...]
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what is google news all about
One of the challenges our small business customers have mentioned is finding relevant content to post on social media. An easy way to build up your content is by sharing news and articles related to your own customers’ needs and interests as well as your area of expertise. A great place to find interesting articles from reputable news sources is Google News.  We like it so much that we recently added Google News to the MarketMeSuite dashboard! Google News gives users up-to-date news coverage from sources around [...]
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creating a facebook page for my  business
You may have looked at our Facebook vs. Twitter visual and thought: “I’d like my business on Facebook, but I’m not sure how.” Well, you’re in the right place. By creating a Facebook Business Page, you’re able to show: Who you are What you do How to get in touch with you It allows you to not only put out information, but also engage with your customers and followers. So let’s get to it. Take a look at these 5 steps on how to create a Facebook Business Page and you’ll be ready to go! Step 1: Where to [...]
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